Investing in the Made in Italy

Giordano Vini

Year of Acquisition 2007
Business: production and commercialization wines
Geographical markets 50% Domestic, 40% Europe, 10% RoW
Distribution Channels 95% Direct (i.e. Mailing, Teleselling, Internet), 5% Indirect
Growth Strategy Further internal growth and through acquisitions within key markets outside EU. Development of other innovative channels (i.e. internet, TV).
Divestment: IPO 2015 as IWB spa after build up with Provinco Italia

Provinco Italia
Build up 2015 of Giordano Vini s.p.a.

Business: commercialization wines with private labels
Geographical presence: 100% export mainly in Europe
DiTrade channels: Large retail trade